TT Devassy Jewellery stocks a collection as varied as the tastes of its vast customer base. Ranging from traditionalgold ornaments to semi-precious stones and diamonds.

In a land where wearing gold is a tradition that’s near sacred, purity assumes great significance. When the late T. T. Devassy founded a jewellery in 1941 at Chavakkad (Thrissur Dist., Kerala), the motto was simple: to provide its customers gold that’s pure, and a delight to wear. Now, six decades later, his vision lives on. TT Devassy Jewellery today stands for gold that offers lasting value. Drawing customers from across Kerala, and even from outside.

T. T. Devassy’s promise of purity won him the loyalty of a growing customer base. Gaining reputation as years went by. In 1976, the operations were handed over to his son, T. D. Jose, who continued to build on the trust the name had come to inspire. Now, as chairman of the TT Devassy group, he is ably assisted by his sons, Sunil, Anil and Sibil, in carrying forward a great legacy. A legacy that’s now glowing brighter than ever, with the launch of a plush jewellery showroom at Kunnamkulam in 2004. Plans are afoot to open more showrooms in the near future.